ForeWord Review - It's Not the Market

It's Not the Market (Cover)

A concise guide for technophobes, the strategist behind the Backstreet Boys and ’N Sync explains why selling any commodity via bulletin boards will not be successful, just as the postal service is no longer the most effective means of delivering pertinent information. Internet-savvy experts may wonder why these common facts must be reiterated, but some still rely on outdated procedures that lead to failure. Frustrated over the inability to revive a business or sell a product, these baffled individuals assume that it’s a tough market to crack or that a bad economy is preventing them from achieving their goals. Bodnarchuk’s slant is directed toward the real-estate sector, but the information is usable in other fields.